Nustar Net Solutions adheres strictly to the ever-changing requirements set in place by major search engines.  We incorporate search engine optimization in all our web design/redesign and maintenance services.  As this is much more efficient to do while performing the design work up front, rather than as an add-on. 

The following guidelines will help search engines find, index, and rank your site.  Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from a search engine index.  Once a site has been removed, it will no longer show up in a search engine's results:

Design and Content Guidelines:

• Make a site with a clear hierarchy and text links.  Every page should be reachable from at least one static text link

• Offer a site map to your users with links that point to the important parts of your site

• Create a useful, information-rich site and write pages that clearly and accurately describe your content

• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it

• Try to use text instead of images to display important names, content, or links.  Search engine crawlers do not recognize text contained in images

• Make sure that your TITLE and ALT tags are descriptive and accurate

• Check for broken links and correct HTML

Quality Guidelines - Basic principles:

• Make pages for users, not for search engines.  Don't deceive your users, or present different content to search engines than you display to users

• Avoid tricks intended to improve search engine rankings.  A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you.  Another useful test is to ask, "Does this help my users?  Would I do this if search engines didn't exist?"

• Don't participate in link schemes designed to increase your site's ranking or PageRank.  In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links

Quality Guidelines - Specific recommendations:

• Avoid hidden text or hidden links

• Don't employ cloaking or sneaky redirects

• Don't send automated queries to search engines

• Don't load pages with irrelevant words

• Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content